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Coastal Electric
A lead-gen system where every dollar is accounted for.
Overview
An electrical contractor who’d been burned by an agency running ads with no reporting and no idea whether any of it worked.
- Client
- Coastal Electric
- Category
- Applications
- Timeline
- 3 weeks
- Result
- 2.1× more enquiries
- Services
- Google AdsCall TrackingLanding Pages
The challenge
What wasn't working
Thousands spent on ads, zero visibility into results. No call tracking, no conversion data — just a monthly invoice and a vague promise.
The solution
What we did
- Rebuilt the campaigns from scratch, targeting only real service areas
- Set up call tracking so every lead is traceable to a campaign
- Built focused landing pages instead of sending traffic to the homepage
- Gave them a plain-English monthly report — and full account ownership
The results
What changed for the business
2.1×
more enquiries
-34%
cost per lead
100%
of spend accounted for
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