← All projectsDentistry · Web design
Smile Dental
A booking-first redesign that filled the appointment book.
Overview
A modern dental practice whose website looked fine but made booking an appointment harder than it needed to be.
- Client
- Smile Dental
- Category
- Websites
- Timeline
- 4 weeks
- Result
- +48 bookings / month
- Services
- Website DevelopmentLocal SEOUI/UX Design
The challenge
What wasn't working
New patients had to hunt for the phone number, the site wasn’t ranking for local searches, and the practice was losing enquiries to competitors with worse dentistry but better websites.
The solution
What we did
- Redesigned around one action: book an appointment
- Put booking and phone in reach on every screen
- Optimised the Google Business Profile and Maps presence
- Rewrote service pages around what patients actually search for
The results
What changed for the business
+48
new bookings / month
Top 3
in the Maps pack
2×
website enquiries
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